Month: November 2022

Legends Names Antonio De La Rosa as Head of Attractions, Iberia

Posted on by Ryan Schroder

De la Rosa to Drive Expansion of Legends’ Attractions Business in Spain and Portugal

Legends, a data-intelligence fueled global premium experiences company, further reinforced its commitment to Iberia with the announcement today of Antonio de la Rosa as Head of Attractions, Iberia. In this new role, de la Rosa will lead Legends’ Attractions business in Spain and Portugal and drive an expansion strategy across multiple verticals, including sports, museums, arenas, convention centers, and more.

Legends’ global attractions business operates attractions and experiences worldwide utilizing the company’s holistic data-driven solution. This includes providing business planning and project development, as well as managing all operations across ticketing, special events, sponsorship, food and beverage and retail for its partners. Legends is partnered with many of the world’s most iconic sports, entertainment, and attractions brands. Attractions experiences include One World Observatory (New York, NY), Illuminarium (Atlanta, GA and Las Vegas, NV), The View from the Shard (London, UK), SoFi Stadium Tour (Inglewood, CA) and Santiago Bernabéu Stadium Tour (Madrid, Spain).

“Legends’ attraction business leverages our unique 360-degree service solution to support sports and entertainment attractions and experiences worldwide,” said Jesus Bueno, Managing Director of Iberia, Legends International. “The appointment of Antonio to drive expansion of our attractions business in Spain and Portugal further reinforces our commitment to the Iberian market. Antonio brings vast experience and expertise in marketing, technology and attractions to this new role, and we are proud to have him join our growing team in Iberia.”

De la Rosa is a seasoned executive with more than two decades of experience in sales, marketing, operations, digital transformation, and e-commerce working for blue chip companies across international markets. He has held senior positions at L’Oréal, Coca-Cola, Viacom, Microsoft, and international entertainment operator Parques Reunidos.  Throughout his career, de la Rosa has successfully developed and executed robust and unique go to market business plans with multiple operational players and dependencies around the globe. Most recently, de la Rosa was Vice President of Live Experiences and Events at Paramount Pictures where he negotiated, developed, and executed numerous deals with leisure companies, tourism boards and promoters across EMEA, Asia and LATAM.

Spanish Press Release

LEGENDS NOMBRA A ANTONIO DE LA ROSA DIRECTOR DE ATRACCIONES, IBERIA

Posted on by Ryan Schroder

De la Rosa impulsará la expansión del negocio de atracciones de Legends en España y Portugal

Legends,una compañía global de experiencias premium basada en la inteligencia de datos, ha reforzado su compromiso con Iberia con el anuncio hoy de Antonio de la Rosa como Director de Atracciones, Iberia. En este nuevo puesto, de la Rosa dirigirá el negocio de atracciones de Legends en España y Portugal e impulsará una estrategia de expansión a través de múltiples verticales, incluyendo entre otros deportes, museos, estadios, centros de convenciones, recintos de ocio.

El negocio de atracciones globales de Legends opera atracciones y experiencias en todo el mundo utilizando la solución holística de la empresa basada en datos. Esto incluye la planificación del negocio y el desarrollo de proyectos, así como la gestión de todas las operaciones de venta de entradas, eventos especiales, patrocinio, comida y bebida y merchandising para sus socios. Legends está asociada con muchas de las marcas de deportes, entretenimiento y atracciones más emblemáticas del mundo. Las experiencias de atracciones incluyen el Observatorio One World (Nueva York, NY), Illuminarium (Atlanta, GA y Las Vegas, NV), The View from the Shard (Londres, UK), SoFi Stadium Tour (Inglewood, CA) y Santiago Bernabéu Stadium Tour (Madrid, España).

“El negocio de atracciones de Legends aprovecha nuestra solución única de servicio de 360 grados para apoyar las atracciones y experiencias deportivas y de entretenimiento en todo el mundo”, dijo Jesús Bueno, Director General de Iberia, Legends International. “El nombramiento de Antonio para impulsar la expansión de nuestro negocio de atracciones en España y Portugal refuerza aún más nuestro compromiso con el mercado ibérico. Antonio aporta una amplia experiencia y conocimientos en marketing, tecnología y atracciones a este nuevo cargo, y estamos orgullosos de que se una a nuestro creciente equipo en Iberia.”

De la Rosa es un ejecutivo experimentado con más de dos décadas de experiencia en ventas, marketing, operaciones, transformación digital y comercio electrónico trabajando para empresas de primera línea en todos los mercados internacionales. Ha ocupado puestos de responsabilidad en L’Oréal, Coca-Cola, Viacom, Microsoft y el operador internacional de entretenimiento Parques Reunidos.  A lo largo de su carrera, de la Rosa ha desarrollado y ejecutado con éxito planes de negocio robustos y únicos para el mercado con múltiples actores y dependencias operativas en todo el mundo. Recientemente, de la Rosa fue Vicepresidente de Experiencias en Vivo y Eventos en Paramount Pictures, donde negoció, desarrolló y ejecutó numerosos acuerdos con empresas de ocio, juntas de turismo y promotores en EMEA, Asia y LATAM.

U.S. Soccer Federation and Legends Announce Long, Term, Omnichannel Retail Partnership Extension

Posted on by Ryan Schroder

The Partnership will Elevate National Team Event and Digital Retail Experiences for U.S. Soccer Fans; Legends will Continue Providing the Broadest Selection of U.S. Soccer Merchandise Available

he U.S. Soccer Federation (USSF) and Legends today announced a long term, multi-year agreement, building on four years of partnership to keep Legends as the provider for all U.S. Soccer Store experiences both online and at events.

“We’re incredibly excited and energized to extend our partnership with Legends,” said Maribeth Towers, U.S. Soccer Vice President of Consumer Products. “Providing our fans with the best possible shopping experiences at our events and online is a priority for us, and Legends has a proven record of doing just that while also helping us provide an amazing range of merchandise. We’re excited to continue building on the foundation we’ve established over the past few years.”

Legends recently executed a complete best-in-class redesign of the online U.S. Soccer Store, presented by Visa. The redesign was implemented with a customer-first approach including the broadest product assortment available anywhere and features that will help U.S. Soccer further understand fan need and enhance communication with them. Legends and U.S. Soccer will continue to evolve the digital shopping experience to serve fans.

In addition, Legends will continue to operate retail experiences at all official USSF events including Visa Fan Studio, a mobile unit that can be deployed at U.S. Men’s and Women’s National Team matches.

Future plans include implementing an elevated and interactive version of the Visa Fan Studio that will feature exclusive fan engagement experiences, first-look product drops and the largest product selection available yet.

“Legends is proud to continue our partnership with U.S. Soccer both digitally and via physical footprint at all USSF events. There is so much momentum behind the sport within our nation and we are thrilled to help the federation best serve their growing fanbase through great product and custom, incredible experiences,” said Kirta Carroll, President, Legends Global Merchandise.  

U.S. Soccer and Legends first partnered in 2018. Since then, their successful collaboration has resulted in two record-setting U.S. Soccer jersey launches, with 2022 sales doubling the previous best in 2021, as well as breaking multiple merchandise per cap records for the Men’s and Women’s National Teams events.

In addition to U.S. Soccer, Legends provides its services to an array of sports organizations at the highest levels including the NFL, NBA, WNBA, MLB, WWE, UFC, PGA and more.