Source: Don Muret, Staff Writer
Super Bowl 50 produced a record $4.6M in merchandise sales at Levi’s Stadium, according to sources. Officials with Legends, which ran the event’s retail operation in conjunction with FMI, could not confirm the numbers, but said in addition to the in-stadium sales, they hit records in the week leading up to Super Bowl at their location outside nearby Santa Clara Convention Center. On the food and drink side, Centerplate’s total sales were $6.2M, which with the game attendance of 71,088 results in a per cap of $87.57. MetLife Stadium, host of Super Bowl XLVIII, holds the record of $94.60.