By: Don Muret/Sports Business Daily
Notre Dame has hired Legends Global Sales to market new premium seats for the school’s $400 million expansion of Notre Dame Stadium.
The seven-year deal extends to Legends selling season tickets for men’s basketball at Joyce Center and developing premium experiences for marquee ACC matchups such as North Carolina, said Rob Kelly, Notre Dame’s assistant athletic director of ticketing and technology.
Notre Dame’s football program remains an independent, and for Legends, football is driving the project. The company’s experience selling premium seat products for the Cowboys, 49ers, Falcons and Rose Bowl Stadium tipped the scales in its favor, Kelly said.