One World Observatory Names Keith M. Douglas as Managing Director
The leading hospitality executive will oversee all operations for renowned Observatory
at the top of One World Trade Center
NEW YORK – September 18, 2017 – Leading consumer experience and hospitality executive Keith M. Douglas has been named Managing Director of One World Observatory, effective September 18, 2017. One World Observatory, located at the top of One World Trade Center, is the tallest building in the Western Hemisphere, with unparalleled panoramic views of New York, and three floors of immersive, interactive experiences.
Douglas steps into the Managing Director role reporting directly to newly promoted Legends Chief Operating Offer Mike Tomon. In his newly appointed role, Keith will oversee the entire operation from the strategic business and marketing plans to the guest experience.
“Keith brings extensive knowledge growing and operating iconic New York experiences,” said Shervin Mirhashemi, President, and CEO, Legends. “His leadership, innovative thinking and ingenuity will further elevate the experience at One World Observatory for our guests.”
Before joining One World Observatory, Douglas was the President and Managing Director at KD&CO an advisory company, focused on business development and executive search in the hospitality, travel, tourism, and commercial real estate industries. Before that, he served for ten years as the Managing Director of Rockefeller Center and Top of the Rock Observation Deck for Tishman Speyer. While at Tishman Speyer, Keith engineered strategic partnerships and drove sales at Top of the Rock, while creating incremental value beyond the physical location, among other global responsibilities in Boston, Chicago, Paris, San Francisco and Shanghai. He was responsible for the operations, sales and marketing efforts for the historic opening of the Rainbow Room in October 2014. Keith also managed marketing and operational aspects for all public programming at Rockefeller Center’s Plaza, including the annual Rockefeller Center Christmas Tree Lighting event and Rockefeller Center’s Public Art Program. Douglas also spent over a decade as a senior executive responsible for overseeing sales, marketing and general managerial roles for several leading hotel franchises including W Hotels, Omni Hotels, and Doubletree, among others.
“I am thrilled to join One World Observatory, an iconic experience with the most spectacular views in the world,” added Douglas. “Our commitment is to provide a premium world-class experience that delights and inspires our guest every time they visit. One World Observatory is one of the most awe-inspiring destinations in the world, and I could not be more excited to be part of this amazing destination and experience, for both tourists and locals alike.”
Douglas serves on the Board of Directors of NYC&CO, New York City’s official destination marketing nonprofit organization. Keith has called New York his home for the last fourteen years. He is a graduate of the Johnson and Wales University, where he received his BS in Hospitality Management.
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As a holistic solution provider in the sports, music and entertainment industry, our visionary approach delivers solutions for legendary brands. Legends is led by industry veterans with an unparalleled amount of collective experience in Global Planning, Global Sales, and Hospitality. We are the architects of premium sports and entertainment guest experiences.
We are proud to serve our distinguished roster of sports, entertainment and attraction clients which consist of thought leaders, iconic brands and events including One World Observatory, Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, Golden 1 Center, Manchester City FC, University of Notre Dame, NFL, Los Angeles Angels, Atlanta Falcons, Los Angeles Rams, Rose Bowl, AS Roma, University of Southern California, Los Angeles Memorial Coliseum, Los Angeles Football Club, and Indianapolis 500. For more about Legends business and career opportunities, visit www.legends.net.