Month: February 2019

SPORTS BUSINESS JOURNAL HONOURS LEGENDS’ POWER PLAYERS

Posted on by Chris.Pereira

2019 POWER PLAYERS: THE CULINARY INFLUENCE

Recognised by Sports Business Journal/Daily as 2019 Power Players: The Culinary Influence, Legends is thrilled to have five culinary leaders honored for spearheading Legends’ hospitality division, which features some of the best premium experiences in all of sports and entertainment.

From the article:

“The individuals highlighted in the following pages have demonstrated a vision to deliver across the entire range of fan experience, from creative menus and dining spaces, to ease of ordering and pickup, to local sourcing of ingredients. They are executives leading some of the largest food, beverage, hospitality and fan experience companies in the industry, consultants and designers offering a fresh perspective on the sports space, and some of the most gifted chefs and experts on cuisine.”

DAN SMITH
President, Legends Hospitality Division

RICHARD PORTEUS
Regional Vice President-East

CT NICE
Regional Vice President-Central

DAVID LIPPMAN
Regional Vice President-West

Smith, who worked in high school as a vendor at Yankee Stadium, leads Legends’ concessions and hospitality division, which recently added Raymond James Stadium in Tampa to its client list.

Lippman introduced diverse menus to Angel Stadium in Anaheim, including themed food items after Japanese star Shohei Ohtani joined the Angels, and partnered with local ethnic eateries and food truck operators at Banc of California Stadium in Los Angeles.

At Yankee Stadium, Porteus opened new communal areas, a wine bar and grab-n-go spaces aimed at younger fans attending games for the social experiences.

At AT&T Stadium, Nice delivers for myriad special and mega events with expansive and diverse food and beverage needs.

ORAZIO LaMANNA
Regional Executive Chef

LaManna has overseen culinary and concessions and premium food operations at AT&T Stadium and helps engineer new menu items and pricing for Legends’ concessions arm. The Canadian-born chef earned high honors from the Culinary Institute of America and worked at high-end hotels including the Four Seasons in Ottawa. LaManna got his start in the food business as dishwasher at a hotel in Thunder Bay, Ontario, when he was 15.

TAMPA BAY BUCCANEERS SELECT LEGENDS AS EXCLUSIVE HOSPITALITY RIGHTS PARTNER

Posted on by Chris.Pereira

TAMPA and NEW YORK, February 21, 2019 — The Tampa Bay Buccaneers today announced an agreement with Legends to become its new exclusive hospitality rights partner at Raymond James Stadium, effective 1 March 2019.

 

Under terms of the multi-year partnership agreement, Legends will manage and operate the stadium’s general and premium concessions including, club level, Hall of Fame level, suites, special event catering and restaurant dining programs. Plans include the enhancement of food offerings throughout the stadium.

 

In making the announcement, Buccaneers Chief Operating Officer, Brian Ford, said, “We are very excited to partner with Legends as our exclusive hospitality rights partner. We continuously strive to provide our fans with best-in-class customer service and we value the vital role that food and beverage play in that game day experience. Legends has built its brand around a customer-focused approach and we have a shared commitment to provide fans with an unmatched level of food offerings and service at every Raymond James Stadium event moving forward.”

 

The Buccaneers and Legends will identify and develop unique food and beverage presentation concepts to further the Bucs vision of providing an elevated fan experience at all Raymond James Stadium events. A new point of sale system and digital menu boards are only two of the highlights of the fan-focused upgrades planned for the inaugural season of the partnership. In addition, Ford F-150 Hall of Fame Club and Mercedes-Benz Hall of Fame Club members will also benefit from a more robust “all inclusive” menu with the addition of beer, wine and spirits options included in the set ticket price.

 

“We are thrilled to partner with the Tampa Bay Buccaneers,” Legends Chief Operating Officer, Mike Tomon, said. “The Bucs are a top-ranking NFL team in customer service experience satisfaction among season pass members. Working together with the Bucs, Legends will implement and execute an exceptional culinary showcase across the building to further elevate stadium events to offer fans a truly outstanding experience.”

             

Dan Smith, President of Legends’ Hospitality Division, added, “We strive each and every day to be the global leader in fan services and today’s announcement further demonstrates Legends commitment to achieve that objective with our new partners at the Tampa Bay Buccaneers organization.”

 

Legends client roster includes premier venues, including Yankees Stadium, One World Observatory and nearly 40 Live Nation properties.