Tag: News

GA Aquarium x Legends
April 12, 2023
Georgia Aquarium and Legends Partnering to Deliver Enhanced Sponsorships and Data Insights Platform
March 22, 2023
Legends Announces Record-Breaking Merchandise Sales at 2023 BNP Paribas Open
March 14, 2023
PGA of America Selects Legends to Drive Global Partnerships
March 9, 2023
IndyCar, IMS Extend Omnichannel Retail Partnership with Legends
February 16, 2023
Legends Announces Increased Merchandise Sales for Super Bowl LVII
February 16, 2023
Mayor Adams, NYC Parks Commissioner Donoghue Announce Selection of Legends Hospitality as New Operator of the Loeb Boathouse in Central Park
February 16, 2023
Citizens Market to Open An Elevated Food Hall Concept at Phipps Plaza
Getafe CF x Legends
January 18, 2023
Getafe CF and Legends Announce 15-Year Strategic Partnership
Getafe CF x Legends
January 18, 2023
El Getafe y Legends se unen en un acuerdo a 15 años
December 20, 2022
BNP Paribas Open Partners with Legends for New and Improved On-Site Retail Experience
December 13, 2022
The Academy of Country Music and Legends Announce Multi-Year Partnership
December 12, 2022
Legends Partners with Cirque Du Soleil Entertainment Group to Drive Global Enterprise Sponsorships
November 20, 2022
Legends Names Antonio De La Rosa as Head of Attractions, Iberia
November 16, 2022
U.S. Soccer Federation and Legends Announce Long, Term, Omnichannel Retail Partnership Extension
October 27, 2022
2Playbook: One-on-One: Mike Tomon, Legends
October 27, 2022
2Playbook: Legends assembles a team of 80 people with an office in front of the Bernabéu for its offensive in Spain
October 26, 2022
3ICE and Legends Enter Strategic Partnership to Support and Accelerate Growth of new 3-on-3 Hockey League
October 20, 2022
Tampa Bay Buccaneers Partner with Legends for Sponsorship Sales in Germany
October 20, 2022
TAMPA BAY BUCCANEERS SCHLIEßEN PARTNERSCHAFT MIT LEGENDS FÜR SPONSORSHIPVERMARKTUNG IN DEUTSCHLAND
October 11, 2022
Legends Accelerates Global Expansion
September 28, 2022
American Cornhole League and Legends Announce Multi-Year Strategic Partnership
September 15, 2022
Citi Becomes Championship Partner of Notre Dame Athletics and Title Partner of Citi Shamrock Classic
September 13, 2022
Legends Names Kirta Carroll as President of Global Merchandise
August 31, 2022
Allstate Expands its College Football Footprint with Notre Dame and NBC Sports Partnership
August 15, 2022
Northwestern Athletics and Legends enter Multi-Year Partnership
August 10, 2022
Legends Appoints Top Marketing Executives
July 26, 2022
TEAMTRAK CYCLING LEAGUE AND LEGENDS ANNOUNCE STRATEGIC PARTNERSHIP
July 20, 2022
WORLD RUGBY APPOINTS LEGENDS AS OFFICIAL RETAIL PARTNER FOR RUGBY WORLD CUP FRANCE 2023
July 14, 2022
FORBES: New York Yankees Working With Legends In Search For Inaugural Jersey Patch Sponsor
July 5, 2022
IU Partners with Legends to Deliver Expanded and Improved Merchandise Experience to Hoosier Fans
July 1, 2022
Legends Acquires Minority Stake In American Ultimate Disc League
July 1, 2022
United Soccer League Taps Legends for Decade-Long Sales and Fan Effort
June 28, 2022
United Soccer League and Legends Enter Transformative, 10-Year Partnership
June 15, 2022
American Ultimate Disc League & Legends Enter Long-Term Strategic Partnership Across Sales, Sponsorship, Merchandise and Technology Solutions
May 20, 2022
Real Madrid strikes €360mn events deal for revamped stadium
May 19, 2022
Strategic partnership between Real Madrid, Sixth Street and Legends
May 18, 2022
Century 21 Announces a Return to the Big Apple in Spring 2023
April 20, 2022
Buffalo Bills Hire Legends to Help Plan and Market New Stadium
February 16, 2022
Legends extends record hospitality run at Super Bowl LVI
February 3, 2022
Legends Acquires Maestroe Sports & Entertainment, Launches New Division
January 31, 2022
Legends Expands Analytics Capabilities With 4Front Acquisition
Gallery
November 1, 2021
Leicester City submit plans to expand King Power Stadium
September 16, 2021
Legends names pair of managing directors in Europe
August 24, 2021
Legends names pair of managing directors in Europe
July 29, 2021
King Power Stadium Set for Expansion
June 4, 2021
Legends Global Partnerships Adds Industry Vet Chris Foy
April 22, 2021
Jon & Vinny Promise Cheeseburger Subs and Fried Hot Dogs at SoFi Stadium This Year
April 16, 2021
SoFi Stadium Partners with Jon Shook and Vinny Dotolo to Make Food at Venue
April 8, 2021
Crew Lands Sponsorship Deal with Columbus Tech Company
April 7, 2021
The 2021 Class of Forty Under 40 – Scott Aronsky
April 6, 2021
Legends Takes Another Step into College, Signs Miami to 10-year Deal
Gallery
February 26, 2021
Everton’s Bramley-Moore Dock stadium given council approval
February 22, 2021
SportBusiness Finance Weekly Podcast: Shervin Mirhashemi, President and CEO, Legends
February 12, 2021
Legends Named one of US’s Best Mid-Sized Employers by Forbes
February 9, 2021
Bucs Fans Gobble Up Gear, Setting Record For Super Bowl Stadium Spend
February 2, 2021
Legends Targets Global Growth with Sixth Street Deal Done
January 12, 2021
Legends Valued At $1.35 Billion on Sixth Street’s Control of Hospitality Joint Venture
January 12, 2021
Sixth Street Nears Deal To Take Control Of Sports Group Legends Hospitality
December 7, 2020
Legends Signs Mega Rights Deal with Georgia Tech
November 19, 2020
Detroit Pistons Turn to Legends for Ecommerce Merchandising
Gallery
November 18, 2020
Scrapped plans, Salzburg, small details: How the AXA Training Centre was designed
November 17, 2020
Legends Names VP International E-Commerce
November 13, 2020
McAlpine gets green light to start £260m Gateshead arena
October 26, 2020
FC Barcelona gets a unique financing model for Espai Barça based on incremental revenue generated by the Camp Nou over 25 years
October 26, 2020
Quashan Lockett Named Leaders Under 40, Class of 2020
October 19, 2020
Game Changers – Denise Taylor
October 2, 2020
Legends Wins Best in Property Consulting, Sales & Client Services
September 1, 2020
Legends hires Hawksley to lead international retail operations
Gallery
September 1, 2020
Legends Puts Large Stamp on SoFi Stadium, Allegiant Stadium
August 25, 2020
Legends’ Denise Taylor Selected as SBJ’s 2020 Game Changers: Women in Sports Business
August 3, 2020
Legends to Lead the Redesign of Army’s Classic Stadium
July 9, 2020
Real Madrid teams up with Legends for overhaul of retail business
June 8, 2020
Legends Introduces Community & Social Impact Circles
May 13, 2020
Legends rolls out hygiene and safety consultancy services
April 28, 2020
New Images Revealed For Landmark Gateshead Quays Scheme
Gallery
April 23, 2020
Legends’ Community Efforts Around COVID-19
April 15, 2020
Browns launch ‘Hats Off to Our Heroes’ Fund to benefit COVID-19 community leaders
April 2, 2020
FC Dallas & Toyota Partner To Feed North Texas Volunteers
March 17, 2020
LAFC Teams With Partners To Donate Food To Local Charity
March 4, 2020
Legends sets up Global Partnerships division led by Hibbs
January 27, 2020
MGM Resorts Pledges ‘Unique Experiences’ Through Allegiant Stadium Deal
January 13, 2020
Legends brings in Denise Taylor to run new technology division, plus more
January 6, 2020
‘Game changing’ destination coming up at Gateshead Quays
December 19, 2019
Legends International Hires UK-Based Global Planning Director
December 4, 2019
Safety design standards in sports stadia: How Green Guide 6 is applied
December 3, 2019
Do English clubs actually know their fans and what they want on a matchday?
November 29, 2019
McAlpine Secures Gateshead Quays Contract
October 17, 2019
How brands and clubs alike are poised to take advantage of the 5G revolution
October 16, 2019
MLB enlists Legends to run first US retail store
September 19, 2019
Japan 2019 set to break Rugby World Cup licensing records
September 18, 2019
Rams’, Chargers’ new home named SoFi Stadium
September 13, 2019
Raiders’ Allegiant Stadium to host esports events in Twitch tie-up
August 9, 2019
Leicester City FC Appoint Legends International
August 5, 2019
Rugby World Cup taps Legends to run retail operation
July 19, 2019
Legends To Acquire MainGate, A Leading Event Retail & Merchandising Company
July 18, 2019
Legends expands business operations with MainGate takeover
July 10, 2019
US SOCCER MERCH SALES HITTING MULTIYEAR HIGHS AFTER WORLD CUP
July 9, 2019
MLB LONDON SERIES HIT RECORD PER-CAP REVENUES
May 25, 2019
ROSSLYN OBSERVATION DECK REBRANDS TO REFLECT WHAT IT IS
May 1, 2019
LA STADIUM REACHES MILESTONE WITH COMPLETION OF CANOPY SHELL
April 29, 2019
SPORTSBUSINESS JOURNAL: ERIC SUDOL NAMED FORTY UNDER 40, CLASS OF 2019
April 29, 2019
The Big Spur: Gamecocks Going Extra Mile To Enhance Fan Experience
April 29, 2019
SportsBusiness Journal: Shelby Jordan Named Forty Under 40, Class Of 2019
February 25, 2019
SPORTS BUSINESS JOURNAL HONOURS LEGENDS’ POWER PLAYERS
October 10, 2018
SportBusiness: Optimising the game day experience
July 30, 2018
SportBusiness: Delivering Sales Above Forecast
May 7, 2018
SKY VIEW OBSERVATORY AND COLUMBIA CENTER REVEAL NEW EXPERIENCES
June 27, 2016
SkyRise Miami and Legends Announce Development and Investment Partnership
February 11, 2016
Super Bowl 50 generates $4.6M In Stadium Merch Sales
November 17, 2015
OWO to Receive Prestigious Industry Honor from the Themed Entertainment Association
September 24, 2015
One World Observatory Welcomes Its One Millionth Guest
July 13, 2015
Legends Retained for Sacramento Stadium Project
June 1, 2015
LAFC Chooses Legends for Multiple Roles
April 10, 2015
Observation Deck at World Trade Center’s Freedom Tower to open May 29
February 25, 2015
Live Nation, Legends Hospitality Q&A with Shervin Mirhashemi
February 25, 2015
Legends Selling New Premium Seats in Oklahoma Renovation
February 25, 2015
Sporting KC Adds Legends for Food and Beverage
February 25, 2015
Legends Making Food Part of the Show
August 25, 2014
Legends – Puck Combo Will Handle Rose Bowl Premium Dining
June 23, 2014
Legends, The University Of Notre Dame to Collaborate on Ticket Sales Planning And Execution
March 26, 2014
Yankees to Introduce New Amenities and Food Options At Yankee Stadium in 2014
March 5, 2014
Dallas Stars Select Legends To Operate Merchandising At American Airlines Center
January 16, 2014
Falcons Select Legends To Oversee New Stadium Ticket Sales
January 16, 2014
Mavericks Jump In With Cowboys, Yankees for Merchandising Boost
September 26, 2013
Angels Select Legends to Operate Concessions, Premium Catering
April 23, 2013
Browns Sign Legends Hospitality to Multiyear Merchandise Deal