Getafe CF and Legends Announce 15-Year Strategic Partnership

January 18, 2023

Legends to Support the Club on Improving the Commercial Offering and Fan Experience

Agreement Incorporates Legends Holistic Service Platform to Drive Club Revenue

Getafe CF x Legends

Getafe CF and Legends, a data-fueled global premium experiences company, announced today a 15-year strategic partnership centered around maximizing the club’s commercial offering and enhancing the fan experience.

Getafe CF will utilize Legends’ unique 360-degree service platform as part of the expansive, long-term partnership, including stadium planning and project management, premium hospitality sales, sponsorships, food and beverage operations and technology solutions. A collaborative, strategic approach will focus on driving long-term, sustainable growth across key revenue generating areas of the club’s business.

The Club’s evolution in recent years in the sporting, economic and social areas has led us to compete alongside some of the most important teams in European soccer. This agreement allows us to continue developing our business areas and make the Coliseum a 21st Century stadium. We are very pleased to partner with a company of such magnitude,” said Angel Torres, President, Getafe CF.

The initial phase of the partnership will focus on the planning and management to transform and modernize the stadium experience for fans at match and non-match days. Legends’ experienced team will conduct an in-depth market and feasibility study to guide a recommended approach for the stadium.

“Getafe has embraced what it takes to be on the leading edge of the sports fan experience. We are proud to partner with them to leverage our holistic expertise to accelerate the growth of the club across a number of fan and partner experiences, beginning with the development of a transformed Stadium for the future,” said Jesus Bueno, Managing Director of Iberia, Legends. “Our team will work side by side with the Getafe organization to ensure we are developing a stadium and sales strategy focused on long-term, sustainable growth for the club and delivering a first-class experience for their fans.”

Legends is partnered with many of the world’s most iconic sports, entertainment, and attractions brands. The company has a well-established presence in Madrid and will create a new team to guide and deliver the project alongside Legends’ team of global and national experts.

Throughout Europe, Legends also counts Real Madrid CF, Manchester City FC, Rugby World Cup 2023, UFC, The European Tour, and Ryder Cup as clients. The company has advised on numerous stadium development projects for clients including Real Madrid CF, FC Barcelona, Seville FC, Tottenham Hotspur FC, Liverpool FC, Everton FC, Leicester City FC, Feyenoord, Inter Milan, and Club America, among many others.

Spanish Press Release

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