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  • Real Madrid CF

    Madrid, Spain

  • Tottenham Hotspur FC

    London, UK

  • The View from the Shard

    London, UK

  • Atlético Madrid

    Madrid, Spain

  • Fulham FC

    London, UK

  • Manchester City FC

    Manchester, UK

  • SOFI STADIUM

    Los Angeles, CA, USA

WHO WE ARE

Legends is a premium experiences company that specialises in delivering holistic solutions for sports and entertainment organisations and venues. We approach each project with our 360 degree service solution, comprised of planning, sales, partnerships, hospitality, merchandise and technology solutions. Our global, multi-disciplinary service solutions collaborate on every project to ensure success across each of our verticals.

Headquartered in London, together with our US colleagues, our experts have delivered over 1,800 innovative solutions across our six verticals. From creating a robust financial model for Tottenham Hotspur Football Club, developing an omnichannel retail operation for Real Madrid, driving sales for Atlético de Madrid, providing award-winning catering at Manchester City, and 360° services for The View From The Shard - we deliver it all.

Our 360 degree service solution

Explore Legends’ three service solutions:

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Global sales

Passionate about our partners’ goals, culture and brand. We serve as an extension of your team delivering unique and custom solutions in naming rights, sponsorship, premium ticket sales, fundraising, conferences, events and tours.

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Global planning

Leading management consulting firm for the sports, entertainment & leisure industries with more than 200 years of collective experience. Each guest experience we inspire and every ambitious vision we bring to life rests on a solid foundation of research and business planning. We manage projects, large and small, to exceed our partners expectations.

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Global technology solutions

A solution-based consulting division, we are focused in the digital space of technology, analytics and data services. GTS has the deepest experience on some of the largest, most complex projects in the world of sports and entertainment.

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Global merchandise

Offers an omni-channel global experience for visitors and fans to shop anywhere at any time. Strategic relationships with high quality and boutique vendors to establish increased purchasing power. Product selection includes quality + value.

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Hospitality

We pride ourselves in elevating the guest experience to unimagined level of service from creative feats of culinary genius to superlative customer centric retail environments – we continually raise the bar on guest expectations.

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Global partnerships

As industry leaders with partnership sales experience, developed across working with and for teams, venues, leagues, broadcast partners, agencies and brands, we have delivered over $3.5B in naming rights and founding partnerships, including the largest naming rights partner to date.

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SPORTS, ENTERTAINMENT, ATTRACTIONS AND MORE

This is where we play. Whether its sports venues, entertainment platforms to the tallest stage with the best views, Legends brings its 360° services to create unique experiences while driving exponential results. By bringing our expertise across all divisions, Legends is focused on being a transcending leader in setting new precedents across industries.

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