Legends International is a holistic agency that specialises in delivering solutions for legendary brands across the sports and entertainment industry. We approach each project with our 360° service solution.


Headquartered in London, together with our US colleagues, our experts have delivered over 1,800 innovative solutions across six continents in Global Planning, Global Sales, Hospitality and Attractions. From creating a robust financial model for Tottenham Hotspur Football Club, developing retail strategies for the Rio 2016 Olympics, driving sales for Atlético de Madrid, providing award-winning catering at Manchester City, and 360° services for The View From The Shard - we deliver it all.

Our 360 degree service solution

Explore Legends’ three service solutions:


We pride ourselves on elevating the guest experience to un-imagined level of service from creative feats of culinary genius to superlative customer centric retail environments – we continually raise the bar on guest expectations and experiences.

Read more

Global planning

Leading management consulting firm for the sports, entertainment & leisure industries with more than 200 years of collective experience. Each guest experience we inspire and every ambitious vision we bring to life rests on a solid foundation of research and business planning. We manage the development and construction of projects, large and small, to exceed our partners expectations.

Read more

Global sales

Passionate about our partners’ goals, culture and brand, we serve as an extension of your team delivering unique and custom solutions in naming rights, sponsorship, premium ticket sales, conferences, events and tours.

Read more


This is where we play. From sports venues, entertainment platforms to the tallest stage with the best views, Legends brings its 360° services to create unique experiences while driving exponential results. By bringing our expertise in Global Planning, Global Sales, and Hospitality, Legends is focused on being a transcending leader in setting new precedents across the sports, entertainment and attractions industries.

Read more

Our Six Services