Game Changers – Denise Taylor

October 19, 2020

Denise Taylor points to her ability to unify people from different backgrounds on one team to enhance products or services in sports and entertainment technology as her biggest career accomplishment.

“Whether it’s an ownership group, a team, a fan, a guest, a developer, a project manager, it’s ultimately about bringing those groups together to drive to a much more impactful service or product or fan experience,” said Taylor, president of global technology solutions at Legends. “I think that has just continued to evolve over my 25-year career, and I think that’s something in today’s day and age continues to be a skill set that is so hugely required.” 

One of the few women to hold the title of chief information officer at a major American company, Taylor has had previous careers stops at AEG, NBCUniversal and Universal Music Group. Before joining Legends in January, she was global CIO for Unibail-Rodamco-Westfield.

Taylor is working with Legends’ clients on initiatives in the COVID-19 era that will deliver live events on digital platforms to fans — events that the company hopes will rival the experience of attending a live game. Some of these experiences include designing and ordering team merchandise to food and beverage delivery. 

Taylor is also working on Legends’ esports efforts to create immersive experiences that connect stars to fans over live broadcasts.


Biggest work/life adjustment in quarantine: Fortunately, the adjustment with my son at home is nothing short of great — deeper quality time and commitment to each other — which is saying a lot about a senior boy in high school!    

Guilty pleasure: Reading tabloid magazines — a little longer at home now instead of the grocery line!

Woman in sports business I’d most like to meet: Serena Williams. The unparalleled impact she is having on women of all ages around the world is inspiring. =

Change I’d make related to women working in sports: I would start to educate and highlight at a much younger age the multitude of opportunities that exist in sports for woman. 

Sports can grow its role in the social justice movement by: Sports can be a huge platform for change. We are seeing athletes, organizations, teams, and leagues use their platform and voices to bring awareness to important issues.

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