Dallas Stars Select Legends To Operate Merchandising At American Airlines Center

March 5, 2014

Dallas Stars Select Legends To Operate Merchandising At American Airlines Center

FRISCO, Texas – The Dallas Stars announced today that Legends has been selected to operate all on-site merchandising at American Airlines Center.

“The proven track record of customer service along with the unique and innovative retail concepts in the stadium merchandise retail industry by Legends set them apart during the selection process,” Dallas Stars President and CEO Jim Lites said. “Partnering with Legends allows us to provide our fans with the best possible retail experience and selection of Dallas Stars-branded merchandise at American Airlines Center.”

“We are excited to be begin our new partnership with the Stars,” Legends Chairman and CEO Dave Checketts said. “Together we will look to redefine the retail experience at American Airlines Center for their passionate fans, relying on our operational best practices, market knowledge and dedication to first-class customer service.”

Legends will oversee the operations of the Fan Shops and all retail points of sale of Stars merchandise at American Airlines Center. Along with the Stars, Legends will oversee the on-site merchandising of the NBA’s Dallas Mavericks.

About Legends:

Born from performance and inspired by icons, Legends has created a legacy of success, delivery and results with the icons of global sports, entertainment and business. Our passion for delivering remarkable experiences, at every occasion, has enabled us to redefine the role of a solutions provider and set a new expectation within the industry.

Legends owned by the New York Yankees, the Dallas Cowboys, and the Checketts Partners Investor Fund, is an industry leading sports entertainment company with multiple best-in-class disciplines including: Legends Global Planning which provides project feasibility, project development, and analytics; Legends Global Sales, which offers team owners, facility operators and athletic departments premium and individual ticket sales and service, PSL sales execution, sponsorship and naming rights capabilities, stadium/arena tours, special event sales and sales training; and Legends Hospitality, the premier provider of general concessions, premium food & beverage, catering, and retail merchandise.

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