Mavericks Jump In With Cowboys, Yankees for Merchandising Boost

January 16, 2014

By:  Eddie Sefko –

The Dallas Mavericks have announced a partnership with Legends to operate all on-site merchandising at American Airlines Center.

The Legends company, run by former NBA executive Dave Checketts, does the same job for the Cowboys, Yankees and Manchester United soccer club.

“We’re excited to start this new relationship with Legends,” said Terdema Ussery, Mavs President & CEO.  “We’re pleased to be joining the family.  This partnership is going to be great for our fans as we expand our merchandise operations in North Texas.”

Legends will oversee the operations of the Fan Shops and all retail points of sale at American Airlines Center.

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