ROSSLYN OBSERVATION DECK REBRANDS TO REFLECT WHAT IT IS
Via Washington Business Journal
The Observation Deck at CEB Tower has a new name to reflect what it is.
The View of D.C., as it is now called, remains the tallest destination inside the Beltway that is open to the public — until the Washington Monument reopens, likely in August. The Rosslyn observation deck offers unobstructed views of Greater Washington, from the nearby National Mall to the farthest reaches of the suburbs.
Graham Dunn, The View of D.C. general manager, said in a statement the formerly named CEB Tower has been rebranded as Central Place Tower, so “we felt it was the ideal time to refine our brand to better define and simplify the signature experience we provide.” CEB is now a subsidiary of Gartner Inc., but building owner JBG Smith Properties (NYSE: JBGS) apparently opted not to rename the 390-foot tower after Gartner (NYSE: IT).
The observation deck experience includes HoverDC, a simulated flight over the area, a bar, and weekly programming like yoga, food and beverage tastings, brunches and happy hours. The 12,000-square-foot attraction opened in June 2018 on the 31st and 32nd floors of the building.CEB
Tickets range from $21, if acquired online, for general admission, to $28 for admission with a glass of champagne, $10 for happy hours and $49 for weekend family four packs.