Hospitality, sales and experiential agency Legends has confirmed the appointment of Denise Taylor to lead its new global technology solutions division after as president.
Taylor was previously global chief information officer for premier shopping centre owner Unibail-Rodamco-Westfield (URW). In her new role, she will oversee EDGE Experiential, Legends’ technology joint venture with Productive Edge and also focus on strategic direction, guest-facing technology and business development opportunities.
The new technology solutions division as a whole will serve Legends’ new and existing partners, focussing on data analytics, revenue generation strategies, in-venue technology design, digital and mobile solutions and technology consulting.
“Legends has a tremendous opportunity to further integrate technology into our client solutions,” said Taylor. “Our new division will focus on developing innovative strategies and utilising technology to create new business opportunities, enhance the guest experience, add value, and create solutions for partners across all of our verticals.”