De la Rosa to Drive Expansion of Legends’ Attractions Business in Spain and Portugal
Legends, a data-intelligence fueled global premium experiences company, further reinforced its commitment to Iberia with the announcement today of Antonio de la Rosa as Head of Attractions, Iberia. In this new role, de la Rosa will lead Legends’ Attractions business in Spain and Portugal and drive an expansion strategy across multiple verticals, including sports, museums, arenas, convention centers, and more.
Legends’ global attractions business operates attractions and experiences worldwide utilizing the company’s holistic data-driven solution. This includes providing business planning and project development, as well as managing all operations across ticketing, special events, sponsorship, food and beverage and retail for its partners. Legends is partnered with many of the world’s most iconic sports, entertainment, and attractions brands. Attractions experiences include One World Observatory (New York, NY), Illuminarium (Atlanta, GA and Las Vegas, NV), The View from the Shard (London, UK), SoFi Stadium Tour (Inglewood, CA) and Santiago Bernabéu Stadium Tour (Madrid, Spain).
“Legends’ attraction business leverages our unique 360-degree service solution to support sports and entertainment attractions and experiences worldwide,” said Jesus Bueno, Managing Director of Iberia, Legends International. “The appointment of Antonio to drive expansion of our attractions business in Spain and Portugal further reinforces our commitment to the Iberian market. Antonio brings vast experience and expertise in marketing, technology and attractions to this new role, and we are proud to have him join our growing team in Iberia.”
De la Rosa is a seasoned executive with more than two decades of experience in sales, marketing, operations, digital transformation, and e-commerce working for blue chip companies across international markets. He has held senior positions at L’Oréal, Coca-Cola, Viacom, Microsoft, and international entertainment operator Parques Reunidos. Throughout his career, de la Rosa has successfully developed and executed robust and unique go to market business plans with multiple operational players and dependencies around the globe. Most recently, de la Rosa was Vice President of Live Experiences and Events at Paramount Pictures where he negotiated, developed, and executed numerous deals with leisure companies, tourism boards and promoters across EMEA, Asia and LATAM.