BNP Paribas Open Partners with Legends for New and Improved On-Site Retail Experience

December 20, 2022

The BNP Paribas Open announced a new partnership with global premium experiences company Legends to operate an enhanced on-site retail experience at the tournament, which will next be held at the Indian Wells Tennis Garden on March 6-19, 2023. The announcement was made as part of an unveiling of a number of upgraded amenities, partners and new events ahead of the 2023 tournament.

“Legends is proud to partner with the BNP Paribas Open to provide an unparalleled retail experience with expanded merchandise offerings to all fans visiting the Indian Wells Tennis Garden,” said Kirta Carroll, President, Legends Global Merchandise.

“The 2023 edition of Tennis Paradise is shaping up to be the best one yet,” said Tournament Director Tommy Haas. “With a completely revamped retail experience, a host of new fan activations and events, and of course – the best tennis players in the world competing for the title, we couldn’t be more excited to welcome fans to the Indian Wells Tennis Garden this March.”

Legends’ fully integrated retail and merchandising vertical solution works with world-class clients around the globe across e-commerce, in-venue retail, large scale live event, brick and mortar store operations, licensing, and customer merchandise. This includes vast experience developing and operating on-site retail at some of the world’s largest sporting events and premier venues including the Super Bowl, PGA Championship, SoFi Stadium and more.

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