LAFC Teams With Partners To Donate Food To Local Charity


LAFC is continuing to be a force for good in the community during a difficult time. On Tuesday, the Club teamed with partners Legends and the LAFC Foundation to donate fresh fruits and vegetables to local community partner Union Rescue Mission.

“We wanted to support our local community during this time of hardship and need,” said LAFC Director of Community Relations Aida Morrow. “Union Rescue Mission focuses on helping men, women, and children experiencing homelessness. As a force for good in our local community, we wanted to align with an organization that is working to make a difference in our city.”

The food donated to the mission was originally purchased for LAFC’s upcoming matches at Banc of California Stadium. Due to the suspension of the MLS season and the urgent need for such supplies, the Club and its partners felt donating the perishable goods would be the greatest help to the surrounding community.

“Union Rescue Mission is based in downtown LA and speaks true of LAFC’s goal to positively impact the heart of Los Angeles,” Morrow said. “Throughout our growing partnership, LAFC has donated food and clothing, served food at URM’s events, and thrown a holiday party for their residents.

“We want to continue that partnership with the help of Legends and the LAFC Foundation by supporting Union Rescue Mission’s ongoing efforts to care for the homeless population in and around downtown Los Angeles.”

For more information on Union Rescue Mission and how you can help, visit And for more community information, including the latest COVID-19 news, tips to stay safe, and updates from state and local officials, go to or bookmark

Legends sets up Global Partnerships division led by Hibbs

Article via SportBusiness

US-based sport and entertainment agency Legends has created a global partnerships division led by industry veteran Chris Hibbs, president of the new unit.

Legends Global Partnerships will offer consulting services in areas such as naming rights and venue entitlement positions, jersey sponsorships, premier events, emerging entertainment platforms, universities, and mixed-use real estate developments.

Hibbs, who joined Legends in 2016, most recently served as chief commercial officer for Legends’ representation of SoFi Stadium – the future home of the National Football League’s Los Angeles Chargers and the Los Angeles Rams – and Hollywood Park. Legends and Hibbs will continue to work on the project into early 2021. SoFi Stadium will open July 2020.

Hibbs said: “Legends’ experience with recent partnership executions at SoFi Stadium, Banc of California Stadium/LAFC, and Allegiant Stadium are a good preview of where we see this division headed.”

The new division includes existing Legends personnel such as senior vice-president Matt Pope, who will help lead the global partnership portfolio, with an emphasis on US Olympic & Paralympic Properties (USOPP) – the commercial joint venture between the LA 2028 Organising Committee and the US Olympic Committee.

Senior vice-presidents Doug Smoyer and Jamie Guin, formerly of the Legends Global Sales team, will lead the east and central partnerships teams, respectively. Kristen Condo has been promoted from the global sales unit into the new role of director. Ben Martin, Legends vice-president, EMEA, will lead partnership efforts  from London.

Last month, Legends and LA28 announced the appointment of Katy Chambers Mollica as the head of partnership sales USOPP.  Mollica will lead sales efforts for the LA 2028 and Team USA properties for the Legends Global Partnerships team, as part of Legends’ sponsorship representation of LA 2028.

Legends’ services now span six divisions operating worldwide: Global Partnerships, Global Planning, Global Sales, Hospitality, Global Merchandise, and Global Technology Solutions.