Notre Dame Global Partnerships has entered into a new partnership with Resonado, an award-winning startup company founded on the University’s campus. As the new  “Official Sound Partner of Notre Dame Athletics,” Resonado’s logo will adorn the headsets for the Fighting Irish football coaching staff.


“This partnership with Resonado highlights an uncompromising commitment to excellence in academics and athletics,” said University Vice President and James E. Rohr Director of Athletics Jack Swarbrick. “As a company founded by talented Notre Dame students and incubated at Notre Dame’s IDEA Center, Resonado is an ideal partner for our football program.”


Resonado was founded in 2017 by four Notre Dame students: Brian Cho, Christian Femrite, Erikc Perez-Perez and Peter Moeckel. Motivated by a shared passion for innovation and a desire to enhance the world around them, the team focused on developing an audio technology that would change the industry for years to come.


Resonado’s thinner, lighter and more versatile Flat Core Speaker (FCS) architecture gives manufacturers across dozens of industries greater flexibility to create and integrate audio products without the century-old constraint of traditional speaker geometry. The company has won numerous awards including invitations to TechCrunch Disrupt as a Top Pick and taking home 1st Place in the McCloskey Business Plan Competition at Notre Dame’s own IDEA Week.


“Partnering with Notre Dame is truly special for us as we met on campus and it’s where our company was founded and developed,” said Brian Cho, Resonado CEO.


This marketing partnership was secured through Notre Dame Global Partnerships, the joint venture company formed in 2018 between Legends and JMI Sports to oversee Notre Dame’s athletics sales, marketing, sponsorship, hospitality, multimedia rights and branding services on a local and national level.


“Notre Dame Athletics is excited to help Resonado achieve its ambitious vision by promoting their technology via our platform, while also collaborating to identify new growth opportunities,” said President of Notre Dame Global Partnerships Theodore Loehrke. “We are committed to leverage their patented technology to become the new standard for audio design, reinventing the shape of sound in sports and beyond.”


Cherokee Nation Businesses and Legends, a leader in global planning, sales and hospitality, today announced details of its proposal to build a world-class, first-of-its-kind resort destination in Pope County –Legends Resort & Casino Arkansas.

“Since submitting our initial application to the Arkansas State Racing Commission in May, we have remained fully committed to the people of Pope County and to taking our proposed development to the next level,” said Shawn Slaton, CEO of Cherokee Nation Businesses. “Today, with much excitement, we are pleased to unveil our plans. We’ve embraced the community’s feedback and are confident this resort destination brings something for everyone.”

The name Legends Resort & Casino Arkansas is inspired by the definition of a Legend, and the project developed with the needs of the community in mind. Its thoughtfully planned venues and diverse entertainment choices create the perfect setting for guests to feel and be legendary. Throughout the resort and casino property, guests will enjoy a celebration of Arkansas’ legendary figures in sports, music and entertainment; its cuisine; and the landscape of The Natural State.

A unique project designed by international firm HKS Architects, Legends Resort & Casino Arkansas showcases architecture influenced by the distinctive natural landscape of the Arkansas River Valley. The development is planned for Russellville, Arkansas, on approximately 130 acres north of Interstate 40 along Nob Hill Road, between Weir Road and Alaskan Trail.

The $225 million Legends Resort & Casino Arkansas brings more than world-class entertainment to the region by featuring robust amenities centered around relaxed luxury:

  • Approximately 50,000 square feet of gaming space accommodating 1,200 slot machines and 32 table games; a sportsbook will be located within a high-end sports bar.
  • Luxury hotel with 200 rooms, resort-style pool, spa and fitness center.
  • 15,000 square feet of mixed-use conference and entertainment space accommodating 1,000 people.
  • Robust culinary experience with a variety of food and beverage options – including a food hall, high-end steakhouse, grab & go concept and multiple bar and nightlife options.
  • RV park with 100 spots.
  • Outdoor water park providing fun for the entire family.
  • Outdoor music venue with beautiful spots for gathering and entertainment.

The total statewide economic impact of Legends Resort & Casino Arkansas is projected to exceed $5 billion in the first 10 years. The project is expected to generate more than 1,000 direct jobs, and the estimated timeline for completion is 18 months.

“From the onset, our goal in partnering with CNB has been to create a resort that truly offers something for everyone and provides an unmatched guest experience,” said Bill Rhoda, President of Legends Global Planning. “Most importantly, Legends Resort & Casino Arkansas will create a positive economic impact of benefit to Pope County and the state of Arkansas.”

“Our teams at CNB and Legends take pride in being dedicated and trustworthy community partners with the proven experience to make this economic development project a success. We remain committed to earning the letters of support from local elected officials,” Slaton said.

Leicester City FC Appoint Legends International

via The Stadium Business

Legends International has been appointed by Leicester City to carry out “crucial” market research that will underpin plans for the proposed expansion of the English Premier League football club’s King Power Stadium.

The research process will establish a better understanding of supporters’ matchday routines and preferences, which will in turn assist the club in planning the development of fan-orientated facilities and services to enhance the experience for visitors.

The work will commence with supporter and consumer studies in the coming days, the club said. The multi-staged study will include all current season ticket-holders, combined with “focused market testing” to gauge interest in other possible offerings.

The club, which has upgraded its stadium lighting ahead of the start of the 2019-20 season this weekend, has long-held ambitions to increase the capacity of the 32,300-seat stadium.

“Comprehensive market research is an essential element of any development of this scale to ensure all decisions are supported by robust feedback and analysis,” the club’s chief executive, Susan Whelan, said. “We are delighted that process will now commence and will be led by the experience and expertise of Legends International.

“Rather than simply increasing capacity, our aim is to transform King Power Stadium into a world-class sporting and events destination, opening a range of options, now being explored as part of our longer-term development.

“Supporter and stakeholder insights will help us to sharpen our focus based on meaningful intelligence and will ensure that we deliver the best facilities for our fans, and for the city of Leicester.”

Legends’ sporting and events portfolio includes work commissioned by some of the biggest brands and most famous venues in the world.

American Airlines Touches Down at Hollywood Park

LA Stadium and Entertainment District at Hollywood Park (LASED) announced American Airlines as its first partner at a press conference earlier today. American Airlines will be a Founding Partner of LASED, the Los Angeles Chargers and Los Angeles Rams.

As a part of the agreement, the airline will be the exclusive naming rights partner of American Airlines Plaza, a 2.5-acre two-level open-air space that serves as a main entrance into the stadium and performance venue. American Airlines Plaza will also be the main entry point into an adjacent VIP entrance, which opens into a three-level lobby inside the stadium.

LASED is a 298-acre world-class sports and entertainment destination being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. It will feature unparalleled event venues, office, retail and residential spaces, and more than 20 acres of parkland, with LA Stadium, the new home of the Los Angeles Chargers and Los Angeles Rams, positioned as the centerpiece of the development. With more than 50 million visitors to Los Angeles in 2018 alone, LASED was not only designed to entertain fans, but also to serve as a community gathering space for Angelenos and for travelers to the LA metropolitan area.

“As we continue Mr. Kroenke’s vision to build the premier destination for sports and entertainment at Hollywood Park, we are proud to partner with an industry-leading business such as American Airlines,” said Jason Gannon, Managing Director, LA Stadium and Entertainment District. “We are both making investments in Los Angeles that will provide fans and customers an elevated experience as they travel, live, work and play.”

“For decades, Los Angeles has been one of American’s most important markets and has played a major role in connecting Southern California to the rest of the world,” said Robert Isom, President, American Airlines. “It is our mission to give our customers the world-class experience they deserve, and we are committed to doing so both at the airport and within the community. It’s an exciting time for the City of Angels and for American Airlines.”

American Airlines Plaza measures 10 stories tall and has a capacity of approximately 15,000 guests. American Airlines Plaza will be open to the public year-round, on event days, as well as non-event days.

The plaza sits between the stadium and performance venue. All three venues fall under the same roof, which is made of ethylene tetrafluoroethylene (ETFE), a lightweight and transparent plastic. American Airlines Plaza will have the ability to accommodate its own bespoke programming that will reflect and connect with the cultural passions of the Los Angeles community.

American is the largest carrier at Los Angeles International Airport (LAX) with more than 200 daily flights to 70 destinations and is the only airline at LAX with nonstop service to five continents. The carrier continues to grow and strengthen its 70-plus year presence at the hub through significant direct and indirect investments in the region, including a $1.6 billion modernization project to fully reimagine LAX Terminals 4 and 5 – American’s largest individual investment at an airport in its 93-year history.

“Strong partnerships with LASED, the Chargers and the Rams demonstrate American’s commitment to investing in our business and in the Los Angeles community. This stadium, and the events that will be held here, will bring people throughout the region and from around the world together. Connecting people is our business and we couldn’t be more thrilled for the bright future of this city, our airline and the 7,300 team members who call Los Angeles home,” said Suzanne Boda, Senior Vice President-Los Angeles, American Airlines.

“Building the best stadium in the world brings with it the opportunity to partner with the best companies in the world,” said A.G. Spanos, President of Business Operations, Los Angeles Chargers. “While both the Chargers and American Airlines seek to be best-in-class at what we do, what truly makes this partnership a perfect fit is our organizations’ commitment to the community. With these shared values as the foundation of this new partnership, we look forward to big things both in 2020 and for years to come.”

“We are thrilled to continue our partnership with American Airlines and travel with them to Hollywood Park,” said Kevin Demoff, COO, Los Angeles Rams. “From building playgrounds and rewarding fans with trips to games to flying the team to Super Bowl LIII, American Airlines and the Rams have made quite a team. We are looking forward to continuing to work together to inspire Angelenos to shine bright and reach new heights.”

American Airlines will become the official airline of both the Los Angeles Chargers and Los Angeles Rams and have prominent branding during Rams and Chargers gamedays. American has been the official airline of the Los Angeles Rams since their homecoming in 2016.

The Los Angeles Stadium and Entertainment District was represented by Legends Global Partnerships in securing this historic partnership with American Airlines.

Raiders, Allegiant Agree On Naming Rights Deal For Las Vegas Stadium

The Raiders and Allegiant (NASDAQ: ALGT) today announced an agreement for the naming rights to Las Vegas Stadium, the under-construction future home of the Raiders and UNLV football.


“We’re thrilled that our future home will be known as Allegiant Stadium,” said Raiders President Marc Badain. “As the hometown airline, Allegiant is the perfect partner to showcase the incredible support we continue to receive from the Southern Nevada community. We are grateful to all involved who worked diligently to make Allegiant Stadium a reality.”


This partnership with the Raiders presents a global branding opportunity for the Las Vegas-based company as Allegiant will have its name showcased on the 1.75 million-square-foot, state-of-the-art domed stadium that will also host many world-class major sports and entertainment events.


Allegiant Stadium will also serve as site of the Las Vegas Bowl beginning in 2020, which will feature a Pac-12 football opponent versus either a Big Ten or SEC opponent, as well as the 2020 and 2021 Pac-12 Football Championship Game.


“This partnership is an incredibly exciting opportunity to join Las Vegas’ hometown airline with its new hometown NFL team,” said Maury Gallagher, Allegiant chairman and chief executive officer. “It will not only amplify our growing brand as the only U.S. airline focused on leisure travel and experiences, but will also provide access to NFL games and special opportunities for fans across the country.  We are thrilled to be able to bring Raider Nation to its new capital—Las Vegas.”


With 55 nonstop routes from cities across the country, Allegiant brings more than 1.2 million customers to Las Vegas each year. Allegiant’s affordable, all-nonstop flights – along with special fan travel packages – will offer Raiders fans everywhere unprecedented access to see their favorite team. 


This partnership will allow Allegiant to feature exterior signage at the transformational facility that is set to become the latest jewel along the internationally-known, iconic skyline of the Las Vegas Strip.


The Raiders and Allegiant are also teaming up to provide additional enhancements, rewarding customers and fans with unique in-game and season-long promotions including the “Allegiant Connection of the Game” linking a lucky fan to their favorite Raiders player, and an opportunity to win “Fan Traveler of the Year” honors.


The Raiders and Allegiant share a deep commitment to the community which offers even more synergy to the partnership as they will unite in programs and activations that benefit Southern Nevada residents.  Headquartered in Las Vegas, Allegiant currently generates nearly $3 billion in annual economic impact for the state of Nevada.


Legends Global Partnerships represented the Raiders to secure the naming rights agreement with Allegiant as a part of their duties as the stadium’s official premium ticketing and sponsorships agency.

Legends International Appointed as Official Retail Partner for Rugby World Cup™ 2019 Japan

TOKYO, DUBLIN, and LONDON – 1 August 2019—Rugby World Cup Limited, via their licensing agent IMG, today announced the appointment of Legends International, an industry leader in global planning, sales, and hospitality as the official retail partner and operator for Rugby World Cup 2019.


Rugby World Cup 2019 will be held from 20 September – 2 November 2019 in Japan. The world-class sporting event—the second largest global sport event—will be hosted in Asia for the first time.


Legends will operate 73 official merchandise stores across the country. All 12 host cities will have retail stores at the venues and in their respective Fanzones. The store operations will empower fans to cheer for their favourite team with merchandise featuring all 20 participating unions, exclusive event memorabilia for men, women and children as well as a large range of official licensed products.


A best-in-class Megastore—1,000sqm / 11,000 sqft—the largest of the retail locations, will serve as an official flagship store and will be located in the newly created Shinjuku Odakyu Park in front of the world’s busiest train station in Shinjuku, center Tokyo, which serves about 3.64 million people per day. The store will be open from 22 August – 20 November. One of the biggest official shops ever at over 1,000m2, The Rugby World Cup 2019 “Megastore” will stock the widest selection of Rugby World Cup 2019 merchandise available, that includes replica game jerseys of the 20 participating unions in the competition and other apparel, towel mufflers and other cheering goods, and small commemorative souvenir items. During the tournament, the Webb Ellis Cup, which is awarded to the winner, will also be on display there as well as match updates in real-time.


The Megastore will be open daily from 22 August -18 September from 10:30 am-8pm; 19 September -04November 2019 daily from 10 am-10 pm; From 05 November -20 November 2019 daily 10:30am – 8pm.


World Rugby Chief Executive Officer Brett Gosper said, “The official merchandising programme is a Rugby World Cup success story and the opening of the flagship store in one of the world’s iconic and busiest locations further underscores why we believe that Japan 2019 will be a very special tournament for fans as we reach the 50 days to go milestone.”


City Fanzones will be established in each city by the local prefectures, enabling fans to cheer for their country from a free public viewing space. Legends plans to add official stores to each Fanzone and in each of the venues. All locations will include a world-class selection of high-quality apparel. The physical stores will complement the online store at


“We are excited to engage with the Rugby World Cup organization as the next step in the expansion of our leading event retail offerings platform. The Megastore and the other 73 locations will provide fans with the most convenient, rewarding, and memorable experience at a once in a lifetime event.” said Andrew Hampel, President, Legends International. “We are prepared to bring unparalleled customer experience initiatives to the largest stage in rugby.”


Follow the action on Rugby World Cup’s social media channels:


Twitter: @rugbyworldcup


Columbus Crew SC, the Major League Soccer (MLS) club based in Columbus, Ohio, and Legends, a leader in global planning, sales and hospitality, today announced a partnership for project development and commercial sales rights for the new stadium and team training facility in Columbus, Ohio.

Columbus Crew SC competes in MLS as a member of the League’s Eastern Conference and began play in 1996 as one of the ten charter clubs of the League. To help keep the team in its rightful home, the Haslam family, owners of the NFL’s Cleveland Browns, and the Edwards family, including long-time Crew SC physician Dr. Pete Edwards, acquired investor-operator rights to the club ahead of the 2019 season.

“We’re thrilled to add the expertise of Legends to our process of working to create a new stadium experience that keenly suits the collaborative spirit of the Greater Columbus community,” said Tim Bezbatchenko, Columbus Crew SC President and General Manager. “Legends’ proven track record in the sports and entertainment space is highly regarded and will enable us to achieve the success needed on the ground level to ensure our long-term vision that will benefit the community and fans that have pledged to save and support the team.” 

“Our belief in the synergies of Legends overall 360 platform, engaged with a formidable club business such as Crew SC, creates the opportunity to truly showcase the inherent partnership value an integrated approach to planning, sales and operations can achieve for a project,” said Mike Tomon, Legends Chief Operating Officer.

Legends will work with the organization across multiple areas including, project planning and development, sponsorship and ticket sales, naming rights, marketing, technology innovations, data insights and analytics. Legends has already delivered key business intelligence data on planning and design for the future stadium through its proprietary approach to gathering targeted market specific information. By conducting focus groups, surveys and utilizing other research-driven tools Legends has been able to analyze feedback from Columbus Crew ticket holders, fans and the broader Columbus, Ohio community. 

The Columbus Crew SC Stadium is expected to be completed in 2021 and will be located in the Downtown Arena District. The new venue will include 20,000 seats, team store, and outdoor public plaza space for social gathering. The old stadium site will be redeveloped as a community sports park and new state-of-the-art training facility for the team. Legends Global Planning will oversee design and construction of the stadium and the team training facility.  Legends Global Sales will manage all commercial rights including sales, marketing and sponsorship assets for the training facility and the stadium.

An industry leader in developing and optimizing unique platforms for its clients, Legends is a partner to premier venues across professional sports, events and collegiate partners, including AT&T Stadium, Yankee Stadium, Banc of California Stadium, Los Angeles Stadium & Entertainment District, Las Vegas Raiders Stadium, University of Notre Dame, and nearly 40 Live Nation properties.

Rugby World Cup taps Legends to run retail operation

via SportsPro

Experiential services agency Legends has been named the official retail partner and operator for this year’s Rugby World Cup in Japan.

The appointment, made by the international rugby union tournament’s licensing agent IMG, will see Legends operate 73 official merchandise stores across the country.

Each of the event’s 12 host cities will have retail stores at the venues and in their respective fanzones. The stores will sell merchandise featuring all 20 participating nations, as well as exclusive memorabilia for men, women and children, and a range of official licensed products.

World Rugby, the sport’s global governing body, has also revealed that the Rugby World Cup’s flagship 1,000 square metre megastore will open in Tokyo’s Shinjuku Odakyu Park on 22nd August.

World Rugby chief executive Brett Gosper said: “The official merchandising programme is a Rugby World Cup success story and the opening of the flagship store in one of the world’s iconic and busiest locations further underscores why we believe that Japan 2019 will be a very special tournament for fans as we reach the 50 days to go milestone.”

Legends chief commercial officer Nick Price added: “We are excited to engage with the Rugby World Cup organisation as the next step in the expansion of our leading event retail offerings platform. The megastore and the other 73 locations will provide fans with the most convenient, rewarding, and memorable experience at a once in a lifetime event.”

IMG secured the global licensing and merchandising rights for the 2019 and 2023 Rugby World Cups back in October 2017.

The 2019 Rugby World Cup, the first to be staged in Asia, takes place from 20th September to 2nd November.