Legends, the United States-based premium experiences company, has bulked up its international presence further with the selection of two executives to lead key European markets.
The company named Martin Jennings as managing director of Legends’ operations in the United Kingdom, as well as head of global planning for Legends’ international business. Jennings joined Legends International in 2018 and had been senior vice president of project development.
Legends also has named former Sportfive executive Jens König as managing director of central Europe. König – who will manage Legends’ operations in the area from Hamburg, Germany – had been Sportfive’s senior vice president and head of global business development.
The moves come after global investment firm Sixth Street earlier this year acquired majority control of Legends, with the deal containing a clear mission to grow the company’s international profile.
To that end, further managing director hires are also being planned for France, Italy, and Spain, and those managing directors will collectively comprise an international operating committee.
Andrew Hampel, previously president of Legends International, is now transitioning to a new role as senior advisor beginning in October.
“We have established a world-class foundation in the international market, and are poised for extraordinary growth,” said Mike Tomon, Legends co-president and chief operating officer. “To accelerate this growth, and to continue to deliver at the highest level for our clients, we are excited to launch an enhanced operations model led by two native-born, world-class experts in Martin and Jens.
“This strategic approach not only represents the recognition of the uniqueness of each regional business environment, but also highlights our commitment to continue to invest in significant infrastructure across our unique 360-degree platform,” Tomon said.
Tomon, a longtime Legends executive, was recently named the company’s first co-president along with Curt McClellan, who comes to the operations from a prior role as executive in residence for KSL Capital Partners.
“As we ramp back up at a rapid pace, we are positioning our company to more effectively execute our long-term growth strategy and must match that with the right leadership and structure to support our teams and clients, ensuring that we can sustain and elevate the world-class service we deliver to partners,” said Shervin Mirhashemi, Legends chief executive.
Legends continues to have a sizable presence in numerous key sectors of the sports industry, including concessions, hospitality, naming rights and sponsorship sales and valuation, ticketing, merchandising, fundraising, and venue technology.