The Browns have signed Legends Hospitality Management to a multiyear deal to run the merchandise at FirstEnergy Stadium and on the team’s website, replacing FMI. The switch was made to increase variety for Browns fans and produce customized products in a more efficient and timely manner, said Browns VP/Media Relations Neal Gulkis. Legends took over the stadium’s team store and the website this week. Richard Kravan, formerly of Aramark and Delaware North Sportservice, is Legends’ on-site General Manager. Legends is also the retail provider at Cowboys Stadium and Yankee Stadium.