MGM Resorts Pledges ‘Unique Experiences’ Through Allegiant Stadium Deal

Article via TheStadiumBusiness

MGM Resorts International has said it will create “unique and world-class entertainment experiences” for Allegiant Stadium after signing on as the latest founding partner for the new home of NFL American football franchise the Las Vegas Raiders.

The global entertainment company will also serve as the official gaming partner of the Raiders and the official home of the team’s pre- and post-game party. MGM Resorts will have prominent signage throughout Allegiant Stadium year-round, including in-stadium branding and naming rights to the west VIP entry and drop off zone.

The partnership features entitlement of the MGM Club at Allegiant Stadium, an ultra-exclusive experience with a full-service premium bar, luxury lounge and upgraded stadium seating for game-viewing. MGM Resorts will provide exclusive fan experiences before and after Raiders home games throughout its portfolio of resorts.

MGM Resorts and the Raiders said they are also committed to collaborating on community outreach programs benefiting Southern Nevada. MGM Resorts chairman and CEO, Jim Murren, said: “Las Vegas is becoming one of the top sports destinations in the world, and this partnership is a natural fit of culture and vision. Together, we look forward to creating unique and world-class entertainment experiences for our guests and Raiders fans.”

Raiders president Marc Badain added: “MGM Resorts is an institution in the gaming and hospitality industry and the activations they have planned for Raider games and all events at Allegiant Stadium will bring their best-in-class expertise to the entertainment experience.”

Legends Global Partnerships represented the Raiders to secure the founding partnership with MGM Resorts as a part of their duties as the stadium’s official premium ticketing and sponsorships agency. Desert Ford Dealers and San Manuel Casino were named as founding partners of Allegiant Stadium in November and October, respectively. Las Vegas-based travel company Allegiant signed up as the naming-rights sponsor of the stadium in August.

It was revealed last week that the Raiders had sold all available personal seat licenses (PSLs) for their move to Allegiant Stadium, generating $228m (£174.7m/€205.2m) more than was originally projected. Stadium officials also maintained the new 65,000-seat venue will open on time on July 31 amid concerns over its roof.

Legends brings in Denise Taylor to run new technology division, plus more

Article via SportsPro

 

Hospitality, sales and experiential agency Legends has confirmed the appointment of Denise Taylor to lead its new global technology solutions division after as president.

 

Taylor was previously global chief information officer for premier shopping centre owner Unibail-Rodamco-Westfield (URW). In her new role, she will oversee EDGE Experiential, Legends’ technology joint venture with Productive Edge and also focus on strategic direction, guest-facing technology and business development opportunities.

 

The new technology solutions division as a whole will serve Legends’ new and existing partners, focussing on data analytics, revenue generation strategies, in-venue technology design, digital and mobile solutions and technology consulting.

 

“Legends has a tremendous opportunity to further integrate technology into our client solutions,” said Taylor. “Our new division will focus on developing innovative strategies and utilising technology to create new business opportunities, enhance the guest experience, add value, and create solutions for partners across all of our verticals.”

Legends Names Technology Industry Veteran Denise Taylor President, Global Technology Solutions

— Taylor Will Launch Legends’ Newest Division, Global Technology Solutions —

 

NEW YORK – January 6, 2020 – Legends today announced the appointment of Denise Taylor as President, Global Technology Solutions. Under Taylor’s supervision, Legends will launch Global Technology Solutions, a new division that will serve Legends’ new and existing roster of partners.  Legends Global Technology Solutions will focus on a burgeoning need in the marketplace for future-forward services ranging from technology owner’s representation, data analytics, revenue generation strategies, in-venue technology design, digital and mobile solutions, technology consulting, in addition to an experiential platform that will drive immersive and engaging guest experiences.

 

Taylor brings more than 20 years of experience to Legends.  In her new role, Taylor will lead EDGE Experiential, Legends’ technology joint venture with Productive Edge, while also focusing on future-forward strategic direction, cutting-edge guest-facing technology, and business development opportunities for partners across all verticals within Legends.

 

“Legends offers holistic solutions for our clients, and with the addition of Denise and the expertise she brings, we have a unique opportunity to expand our current technology capabilities into a full Global Technology Solutions division, an area that is critically important to growth of both the sports and entertainment industries,” said Legends COO Mike Tomon. “Legends will benefit significantly from Denise’s experience and her ability to lead this newly created division to drive innovation and state-of-the-art solutions for our partners.”

 

The Global Technology Solutions division will enable value and revenue through technology by leveraging data and analytics, insights, innovation, and digital solutions for clients. The division will also offer an insights and analytics platform for business and operational intelligence, designed to drive overall client strategy from start to finish.

 

Prior to Legends, Denise was the Global Chief Information Officer for Unibail-Rodamco-Westfield since 2015, where she established new revenue streams, in addition to developing innovative digital products and leveraging service-oriented concepts to enhance the consumer’s experience.  Before URW, Taylor was at AEG for over nine years, most recently as Global Chief Information Officer.

 

“Legends has a tremendous opportunity to further integrate technology into our client solutions,” said Taylor. “Our new division will focus on developing innovative strategies and utilizing technology to create new business opportunities, enhance the guest experience, add value, and create solutions for partners across all of our verticals.”

 

Earlier in her career, Taylor held information technology positions at Universal Music Group and NBC Universal Studios. Residing in California for over 20 years of her professional career, Denise studied at Pepperdine University, earning a B.S. in Management before then receiving a Master of Business Administration.

 

Taylor will be based out of the company’s Los Angeles headquarters.