UFC CASE STUDY
Legends has served as the exclusive digital media buying agency for USA-based UFC events since 2016, managing over 50 fights and 100 campaigns.
Drive awareness of events for PPV and maximize ticket sales.
Omni-channel, full funnel strategy. Optimizations include A/B creative testing, audience segmentation & targeting. Flighting begins with prospecting & lead generation before transitioning to conversion.
Increase in ROAs
Decrease in CPA