Vertiv Teams Up with Columbus Crew as a Founding Partner

April 8, 2021

Vertiv, a global provider of critical digital infrastructure and continuity solutions, will be a Founding Partner and Official Data Center Equipment Provider of Columbus Crew SC as the club moves into its new home, New Crew Stadium, in July. Vertiv will equip the data center supporting the team’s administrative and in-game IT needs, as well as sponsor a customer experience center in the stadium showcase area featuring Vertiv racks, power, cooling and IT management systems enabling a high-tech, connected fan experience.

Vertiv is headquartered in Columbus, but the connections with Crew SC that extend beyond a shared hometown were the chief motivation for the partnership.

“The Crew have become a Columbus fixture, and the new stadium is something the entire community can celebrate and enjoy. The team and organization are stewards of a global game, and their success can be traced to countless international influences,” said Gary Niederpruem, chief strategy and development officer at Vertiv. “We see a lot of ourselves in the Crew story, as a Columbus-headquartered, global organization leveraging our skills, passion and international reach to succeed at the highest levels.”

Vertiv infrastructure equipment will support the network that enables in-game experiences, including the scoreboard and digital signage, and point-of-sale systems throughout New Crew Stadium, as well as office and administrative IT systems for the club’s front office staff. Vertiv is supplying all of the key critical digital infrastructure elements in a bespoke, integrated design, using standard building blocks of Vertiv’s Liebert®, Avocent®, Geist™ brands for racks, uninterruptible power supply (UPS) systems, thermal management systems, monitoring and management hardware and software.

Vertiv and the Crew will also be partnering on additional endeavors, including community service projects, to be announced at a later date.

“The Crew is committed to providing a best-in-class experience for our supporters.  We are proud to partner with Vertiv to design, build and service the infrastructure needed to deliver on this promise,” said Stephen Lyons, Crew SC Executive Vice President & Chief Business Officer.  “Vertiv’s equipment is critical to the operation of our videoboards, digital signage and point-of-sale systems and will elevate the entire match-day experience at our new stadium.”

Columbus Crew SC was represented by Legends Global Partnerships in this wide-ranging partnership with Vertiv.

See also: Press Release