UFC® Announces First-Ever Global Retail Partnership with Legends Hospitality
Las Vegas – UFC® today announced a multi-year partnership with Legends Hospitality, LLC (“Legends”), where the world-class fan service provider will serve as the premier mixed martial arts organization’s first-ever “Official Global Event Retail Partner.” The partnership, negotiated by IMG, will see Legends manage UFC retail shops at all events and fan experiences, both domestic and international.
“We are thrilled to partner with Legends Hospitality,” UFC Chief Operating Officer Ike Lawrence Epstein said. “As one of the most prominent and well-respected sports and entertainment brands in the marketplace today, we’re confident that Legends will utilize their fan-centric approach and retail acumen to provide fight fans around the world with the best possible experience.”
“Today’s announcement will play an important role in continuing to set new expectations for sports fans around the globe,” Legends President and Chief Executive Officer Shervin Mirhashemi said. “We are excited that UFC selected Legends as its exclusive global partner to operate more than 40 events annually.”
“We strive each and every day to be the global leader in fan services and today’s announcement is further evidence of our progress,” said Dan Smith, President of Legends’ Hospitality Division. “Together with UFC, we will create industry-changing retail benchmarks in sports and live events.”
Legends is among the most heralded and established companies in sports and entertainment that is renowned for delivering a variety of services at premier venues, including Yankees Stadium, AT&T Stadium, One World Observatory and nearly 40 Live Nation properties.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, WME | IMG, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
As a holistic solution provider in the sports, music and entertainment industry, our visionary approach delivers solutions for legendary brands. Legends is led by industry veterans with an unparalleled amount of collective experience in Global Planning, Global Sales and Hospitality. We are the architects of premium sports and entertainment guest experiences.
We are proud to serve our distinguished roster of sports, entertainment and attraction clients which consist of thought leaders, iconic brands and events including Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, One World Observatory, Golden 1 Center, Manchester City FC, University of Notre Dame, NFL, Los Angeles Angels, Atlanta Falcons, Los Angeles Rams, Rose Bowl, AS Roma, University of Southern California, Los Angeles Memorial Coliseum, Los Angeles Football Club, and Indianapolis 500. For more about Legends business and career opportunities, visit www.legends.net.