March 13, 2019

University of South Carolina Athletics today announced it is partnering with Legends, a leader in global planning, sales and hospitality, to conduct a comprehensive study of Williams-Brice Stadium with a focus on enhancing the fan experience.

Gamecock fans will be receiving a survey via email starting on March 14 that will be asking for feedback to help guide long-term decision-marking for the future of Williams-Brice Stadium. 

The scope of work developed from this project will expand into the future beyond the $21 million slate of work that is currently proposed for Williams-Brice Stadium in 2020. 

“The investment we are about to make into Williams-Brice Stadium is another step in improving the fan experience and maximise quality seating,” said Athletics Director Ray Tanner. “In working with Legends, we are looking at a long-term plan that will make Williams-Brice a quality fan experience for many years to come.  This will take a large investment, but we know there is competition for the entertainment dollar, and we want to give our fans the best experience possible when attending events at Williams-Brice Stadium.”

The upcoming investment in Williams-Brice Stadium for 2020 focuses on maximising the use of spaces vacated by the Gamecock football program’s move to the $50 million Long Family Football Operations Center.  The project should result in providing new access to air-conditioned spaces to approximately 9,000 patrons.

“The goal of our work with Legends is to take a fan-first approach,” added Tanner. “We will be able to get feedback from our fans and then have Legends take the information to help us create options for that will positively impact fan experience at Williams-Brice Stadium for years to come.”

“Legends is excited to partner with South Carolina Athletics to leverage our collaborative, data-driven research capabilities to engage loyal alumni and Gamecock supporters, to help identify future opportunities to enhance the overall experience for those attending football games at Williams-Brice Stadium,” said Mike Behan, Legends Vice President of Collegiate Partnerships. “Coach Tanner has created a culture within the Athletic Department that both understands the responsibility to their fans to provide a world-class entertainment experience and embraces innovation.  This will be integral to our approach to help reimagine fan experience at Williams-Brice Stadium to meet the challenges of today’s environment.”

Legends brings a wealth of experience to the table, working with premier venues across professional sports, events and collegiate partners, including, AT&T Stadium, Yankee Stadium, Banc of California Stadium, University of Notre Dame and the University of Oklahoma, in addition to international teams including Liverpool and Manchester City soccer clubs.


See also: Press Release