Legends International Names Richard Seymour Global Planning Director

December 18, 2019

LONDON – 18 December 2019 – Legends International today announced the appointment of Richard Seymour as a Global Planning Director. Seymour will work alongside Richard Cheesman, Legends International Senior Vice President, Global Planning, to manage Legends International’s feasibility, data analytics and business planning.

A proven executive with over 10 years’ experience in data analysis and consumer insight, Seymour has spent the past six years at Nielsen, where he was Head of Consulting for UK and Ireland.

“Since the acquisition of ISG in 2016, the feasibility and business planning offering has more than doubled in size and scope,” said Cheesman. “We are working with some of the top brands and teams in sport and continue to help them meet their growing aspirations. Richard’s passion and deep understanding of the sports landscape fits well within the Legends International business, and he will play a key role in ensuring we best utilise the wide array of data we have to provide high-value, actionable insight for clients.

“His proven track record in growing a team and dedication to high quality analytics, output and service will be a great asset for Legends International and our clients.”

Legends International were integral to the development of the business plan for the new Tottenham Hotspur stadium and have played key roles on many other stadium projects including for Liverpool FC, Manchester City FC, FC Barcelona, Galatasaray and Real Madrid CF as well as visitor attractions such as The View from the Shard.

“I am tremendously excited to be joining Legends International and delivering best-in-class services to businesses in the sports, entertainment and attractions space as well as Legends International’s growing portfolio of long-term clients,” said Seymour. “Their clients are a who’s who of the greatest names in sport and I am delighted to be given the opportunity to join their fantastic team.”

Legends International provides a range of services to the sports, entertainment and attractions industry including feasibility and business planning, project development, ticketing and sponsorship sales, merchandising, retail, and food and drink provision.

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