Legends Announces Ben Martin as Vice President, Partnerships

April 24, 2018


LONDON – April 24, 2018 – Legends today announced the appointment of Ben Martin as Vice President, Partnerships for Legends International. In his role at Legends, Ben will be responsible for cultivating relationships with brands and rightsholders across Europe and other International markets, driving revenue and collaborating with the Legends Global Sales team.

“With our continued expansion internationally, we identified partnerships as a critical area of focus for us,” said Andrew Hampel, President of Legends International. “Ben’s experience in the partnership space made him a really attractive candidate for our team, and we couldn’t be happier to have him on board.”

Having demonstrated a strong track record in strategic, board-level sales, partnerships and sports marketing; and in creating and developing high-performing teams and cultures, Ben comes to Legends from Amazon Tickets, where he was responsible for the creation of a new multi-million-pound retail business, a first in the U.K. Previously, Ben worked in Partnerships at Manchester United and then for City Football Group, leveraging all verticals to drive marketing strategy and revenues across the globe.

“Andrew has assembled a very high quality leadership group which I am proud to be joining,” said Martin. “As a group, we will be able to help our clients to deliver a better game day experience and transform each stadium’s business model. Looking at Legends’ growth, and the opportunities in the market, I am convinced that it is a great time to be joining the Legends International team.”

Ben was educated at the University of Wales in Swansea and previously played rugby semi-professionally.

About Legends:

As a holistic solution provider in the sports, music and entertainment industry, our visionary approach delivers solutions for legendary brands. Legends is led by industry veterans with an unparalleled amount of collective experience in Global Planning, Global Sales and Hospitality, activating across professional sports, collegiate, attractions, international, entertainment and conventions. We are the architects of premium sports and entertainment guest experiences.

We are proud to serve our distinguished roster of sports, entertainment and attraction clients which consist of thought leaders, iconic brands and events including Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, One World Observatory, FC Barcelona, Atletico Madrid, Twickenham Stadium, The View from the Shard, Wimbledon Tennis Championships, Tottenham Hotspur, Golden 1 Center, Manchester City FC, University of Notre Dame, Los Angeles Angels, Los Angeles Rams, Atlanta Falcons, NFL, University of Southern California, Los Angeles Memorial Coliseum, Super Bowl 50 and Indianapolis 500. For more about Legends business and career opportunities, visit www.legends.net.

See also: Press Release