LAFC Announces FLEX Power Tools as Official Jersey Sponsor

April 7, 2021

The Los Angeles Football Club (LAFC) today announced a multi-year partnership with FLEX. FLEX, a brand division of global power tool manufacturer Chervon, will serve as the Club’s “Official Jersey Sponsor” and feature branding included on all Club, Community and specialty jerseys. Additionally, FLEX is the “Official Power Tool Partner of LAFC” and the “Official Construction Tools” of the Club.

The new partnership includes exclusive content pieces, media, signage and a co-branded retail promotion.

“We are proud to have FLEX Power Tools on the front of our jersey,” LAFC Co-President Larry Freedman said. “FLEX is an exciting and ambitious brand that will work with us to be a force for good in our community.”

LAFC becomes the first sports organization to partner with Chervon N.A.

“FLEX is thrilled to partner with such an inspiring team, organization and fan base and we look forward to standing shoulder to shoulder with the Black and Gold” said Joe Turoff CMO at FLEX’s parent company Chervon. “Supporting LAFC and the greater Los Angeles community will be our core goal.  We look forward to winning together in the years ahead.”

FLEX, a line of cutting-edge, cordless power tools, accessories, batteries and chargers, will launch nationwide this May. The all-new FLEX 24V line-up features industry-leading Lithium-Ion and brushless motor technologies with 20 percent more power than competitors and up to 50 percent faster charging.

On April 12, FLEX will host the “FLEX Face Off,” a launch event at 8pm ET/5pm PT. Viewers can learn more about the brand and see FLEX tools go head-to-head against some of the industry’s top pro brands and hear how to enter to win a full lineup of FLEX 24V power tools and a brand-new Ford F-150. Sign up for the event at

FLEX joins Delta Air Lines, Heineken, Toyota, Youtube TV, Kaiser Permanente, Target and Estrella TV as LAFC’s Golden Boot Club Partners. The Golden Boot Club provides exclusive access, visibility and experiences for LAFC’s most elite level of partnership.

LAFC partnered with Legends Global Partnerships, who previously advised LAFC on both its inaugural jersey deal with YouTube TV and stadium naming rights deal with Banc of California.

See also: Press Release