College Football Hall of Fame and Legends Enter Wide-Ranging Multiyear Partnership

September 16, 2021

– Premium experiences company bringing its 360º suite of services and world-class attractions experience to College Football’s shrine–

ATLANTA, GA – September 15, 2021 – The Chick-fil-A College Football Hall of Fame today announced a multiyear partnership with Legends – a premium experiences company specializing in holistic solutions for sports and entertainment organizations and venues – to manage operations and the fan experience at the interactive and immersive Hall of Fame in the heart of downtown Atlanta.

Through this all-inclusive partnership, Legends will implement its 360º services platform across every major facet of the attraction’s business to build upon the Hall of Fame’s success and keep the Hall at the forefront of the next evolution of fan experience. Leveraging its deep-rooted operational and experiential acumen, Legends will manage a range of services for college football’s shrine including sponsorship sales, ticketing, hospitality services, merchandise, and activation of its global tourism network.

“We are thrilled to join forces with Legends to continue to elevate all aspects of our business and the memorable experiences we create for college football fans across the country,” says Kimberly Beaudin, President and CEO of the Chick-fil-A College Football Hall of Fame. “This partnership will strengthen and expand resources ensuring our ability to fulfill our mission and deliver an unparalleled destination as the national home of college football.”

“Legends is honored to represent this iconic Hall of Fame in the great city of Atlanta, and through our 360 approach and attractions expertise we are excited to deliver unforgettable experiences that celebrate the immortals of the game that we all love,” said Mike Tomon, Co-President and COO of Legends.

Including today’s news, Legends’ focus and commitment to Atlanta’s sports, entertainment and tourism business continues to grow and includes an impressive list of other notable teams, venues and attractions, including Georgia Tech. Additionally, Legends has represented the Atlanta Falcons and Mercedes-Benz Stadium as well as State Farm Arena and the Atlanta Hawks’ Emory Sports Medicine Complex. The company’s global attractions business also includes operating several experiential attractions including the One World Observatory in New York City and The View from The Shard in London.

See also: Press Release