London 2012 Summer Olympics Case Study
Legends International were appointed to be the exclusive retail partner for all in-venue retail and the non-venue superstore for the London 2012 Olympic Games.
The London 2012 Olympic Games brought a total of 34 venues to the capital with 134 retail doors, including a 40,000 sq. ft Superstore in Hyde Park – London's largest retail pop-up store ever.
Legends International delivered the following results for the London 2012 Olympics:
Highest gross merchandise sales and royalties generated for any Olympic and Paralympic Games
Highest gross royalties generated for any Olympic and Paralympic Games
Largest merchandise sales for any sporting event to date
Minimum royalty guarantee to the organising committee exceeded by more than 60%
A new Olympic and Paralympic record in terms of sales generated and royalties paid to London 2012 Organising Committee
$100,000,000 sales in 31 days
4,000,000 articles of licensed product sold; 2,500 members of staff
Quickest recorded average transaction time at 67-72 seconds (split between superstores in Hyde Park and Olympic Park)
Highest average transaction value (split between superstores in Hyde Park and Olympic Park) and £56-£64 respectively
Over 1,200 lines of merchandise styles created and sold