In 2016, Legends, the US-based industry leader in designing, planning and realising exceptional experiences in sports and entertainment, acquired International Stadia Group (‘ISG’), a London-based sports and entertainment company, as part of its strategy to extend the company’s global capabilities and 360 degree platform outside of the United States.
ISG is an integral component of Legends’ full-service platform, leading to new growth opportunities outside the United States. ISG continues to be headquartered in London, led by Founder and CEO, Andrew Hampel, alongside COO and Head of Research, Richard Cheesman.
Founded in 2006, ISG has established itself as a market-leader in research and consulting across Europe, assisting teams and venue owners to plan and deliver optimal value. Employing a research and data-driven approach, ISG helps venues to create and execute strategies to drive the best spectator experience for fans and deliver optimal returns from a brand and revenue perspective.
ISG’s clients include Atletico de Madrid, FC Barcelona, Friends Arena, Twickenham, Manchester City, Galatasaray, Udinese Calcio and Tottenham Hotspur, among others.