Legends Global Merchandise is the premier global merchandising solution for all brands.

We offer a fully customised, customer-centric, omnichannel shopping experience for fans worldwide. Our vertical service solution allows us to provide the latest trends, styles, designs, and brand collaborations for different categories. We are not focused on the traditional margin-based buying programs currently in place at other venues. Conversely, we see the value in using the merchandise program as an extension of our client’s brand. For our in-venue, e-commerce and pop-up operations, Legends sets the standard when it comes to a unique shopping experience.

We pride ourselves in creating a customised portfolio of inventory based on the property. We do not take the same inventory buy across all of our partners. Different guests want different things, and we are here to build a tailored retail experience.

For Global Merchandise opportunities or queries, please contact us on hello@legends.net.

Case Studies

Real Madrid
Real Madrid

In-Venue
E-commerce
Brick & Mortar
Custom Merchandise

Rugby World Cup Japan 2019
Rugby World Cup Japan 2019

In-Venue
Live Events
Pop-up

MLB London Series 2019
MLB London Series 2019

In-Venue
Live Events
Pop-up

London 2012 Summer Olympics
London 2012 Summer Olympics

In-Venue
Live Events
Pop-up

Rio 2016 Summer Olympics
Rio 2016 Summer Olympics

In-Venue
Live Events
Pop-up

Indy 500 Case Study
Indy 500 Case Study

In-Venue
E-commerce