Detroit Red Wings Case Study
Legends was approached to conduct a data-led analysis of all Detroit Red Wing Founding Partner assets as well as creating a roadmap to bring the vision to life.
- Help the Detroit Red Wings understand the value of their assets.
- Maximize the value of partnership assets.
- Customized partner valuation statements for key partners
- Developed custom roadmap presentations to bring the partnership valuation statements to life
- Customized Partner Impact Studies
Delivered fair market valuations and actionable recommendations to strategically maximize partnership revenue and reach, with a focus on new assets, ideas and activations.