Joaquín Martínez

Chief Revenue Officer, Iberia

Joaquin Martinez is the Chief Revenue Officer, Iberia for Legends International. He oversees the generation of traditional and non-traditional revenues of sports stadia and clubs utilizing Legends’ unique 360-degree services platform.

Joaquin has more than 15 years of experience in sport and event commercialization, strategically focused on stadia commercial maximization, match and non-match days experiences, fan engagement and innovative tech applications.

Throughout his career, Joaquin has held senior positions at KPMG, Deloitte and Sportfive. In those roles, he worked with numerous leading global sport entities, such as FC Barcelona, Manchester City, Real Madrid, FIFA, IOC and LaLiga, where his efforts have focused on planning and developing new revenue opportunities for stadia and other available assets of the rightsholder. This experience allowed Joaquin to build an extensive knowledge of best practices in key revenue areas of stadia such as premium seating, fan experience, hospitality and sponsorships for football clubs, large sport events and sport governing bodies.