Jens König

Managing Director, Central Europe

Jens König, Managing Director, Central Europe, joined Legends International in 2021 and oversees the development and implementation of the company’s 360 services platform in his region, which include wide parts of continental Europe.

Jens is a versatile and proven leader with experience across league, club and agency sectors of sport business. He has spent more than 15 years in sales and operations, managing growth across operations, sponsorships, premium ticketing, hospitality and merchandise for organizations.

Prior to joining Legends, Jens served as Senior Vice President and Head of Global Business Development at Sportfive, overseeing and coordinating all global business development activities for the agency. During his nearly 10 years with Sportfive he managed multiple top international stadium – and club projects, including development, commercialization and operation, as well as partnerships, premium ticketing, marketing, customer experience and digitization for premier sport entities. Before Sportfive, he was Chief Operating Officer for a Bundesliga Club where he oversaw all business-related operations for the organization. Earlier in his career, Jens worked for the Deutsche Fußball Liga.