Antonio de la Rosa
Head of Attractions, Iberia
Antonio de la Rosa is Head of Attractions, Iberia for Legends International. He is a seasoned executive with more than two decades of experience in sales, marketing, operations, digital transformation, and e-commerce working for blue chip companies across international markets.
In his role, Antonio leads Legends’ global attractions business in Spain and Portugal, driving an expansion strategy across multiple verticals, including sports, museums, arenas, convention centers, and more. Legends’ global attractions business operates attractions and experiences worldwide utilizing the company’s holistic data-driven solution. This includes providing business planning and project development, as well as managing all operations across ticketing, special events, sponsorship, food and beverage and retail for its partners.
Throughout his career, Antonio has held senior positions at L’Oréal, Coca-Cola, Viacom, Microsoft, and international entertainment operator Parques Reunidos. These roles have provided him with deep experience in branding and story-telling, consumer strategy and integrated communication, business planning and project management, scalable top line growth models, digital transformation, e-commerce and building partnerships. As a result, Antonio has successfully developed and executed robust and unique go to market business plans with multiple operational players and dependencies around the globe. Prior to joining Legends International, de la Rosa was Vice President of Live Experiences and Events at Paramount Pictures where he negotiated, developed, and executed numerous deals with leisure companies, tourism boards and promoters across EMEA, Asia and LATAM.
Antonio is Professor with 20 years-experience at IE Business School and Grenoble Business School teaching Strategic Marketing, Revenue Management, Digital Marketing and Integrated Marketing Communication in MBA programs.